AUSTRALIA – Cycliq Group Ltd (ASX:CYQ) is tapping customers in Singapore and Malaysia through an agreement with Lazada, Southeast Asia’s largest e-commerce website.
The agreement allows Cycliq, the leading brand in HD camera and lighting combinations for cyclists, to sell its products to customers in the two Southeast Asian countries.
“This will allow us to connect to cyclists in Singapore and Malaysia while maintaining fast delivery times and customer support through a trusted portal,” said Cycliq Chief Sales Officer Terence Yap.
The agreement with Lazada builds on Cycliq’s rapidly expanding global sales network, as the company seeks to reach more customers in new territories.
Yap said Southeast Asia is a significant market for the company.
“There are more than 620 million people in this region and they are becoming increasingly comfortable with shopping online,” Yap said.
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Cycling has evolved to become a strategic priority for Southeast Asian Governments. The Singaporean Land and Transportation Authority has committed to developing 700 kilometers of cycling paths.
“As recreational cycling increases in popularity, we would expect tech-savvy customers in this region will be attracted to our HD bike camera and safety light devices,” Yap added.
A key feature of the devices is their long battery life. The Cycliq Fly12 is the only camera and light device that can record in full HD for the length of a Tour de France stage.
“Cycliq’s device make cyclists more visible on the roads, while also functioning as a bike dash cam if something were to happen. Our device gives cyclists peace of mind,” he added.
Cycliq is a Perth-based tech company that has sold its products to almost 50 countries around the world.